Loom is a free Google extension that allows you to record videos using both your mobile device's camera and your computer's camera. There are numerous tools that allow you to create video tutorials easily and quickly with no prior video editing knowledge. In addition, videos can be published on platforms such as YouTube, which are accessible to everyone.

These factors ultimately enable you to increase your sales because when a person connects with a brand and understands how a product works, the level of trust increases. Video is also an entertaining and engaging format that allows you to establish a close relationship with your audience. The main one is because it is one of the most effective ways to explain how a product works in a clear, quick, and simple way.

There are several reasons why video tutorials should be included in a marketing strategy. Video Tutorials: Why Are They Important in Marketing? It is not necessary to have video editing knowledge to make them since there are numerous tools that can make the process easy and straightforward. A video tutorial is a very popular type of content within video marketing, as it allows brands to provide a lot of value in an effective way.

Snagit video tutorial